Project Exposé
A private research endeavor begins to surface, tracing how Instagram reorganized social reality from the inside. What started as observation became a five-year record of digital life at its most seductive, absurd, and invasive.
This is a developing story.
Sight, Incorporated
Here, we consider what it means when seeing starts to behave less like a perception of the world and more like a resource to be mined. Using the Ray-Ban Meta glasses as a focal point, it examines the quiet normalization of machine-mediated attention in public life.
Cajal’s Networks
A quick read on Santiago Ramón y Cajal’s drawings as a visual framework for understanding connection across neuroscience, ecology, telecommunications, and digital design, and for thinking critically about that which dictates the conditions of modern life.
Zuck Found Guilty
An initial reaction to the Meta and YouTube verdict, as the trial revealed to the public that the root problem was never content alone but the UX of the platform itself, where Zuck’s greedy design choices impact emotional health, even when the user is off their phone.
This is a developing story.
User, Interrupted
Tracing the gap between good design and extractive tactics like pop-ups and forced prompts. Framed through the idea that life itself is a user experience, this small essay argues for respect in how systems guide attention.
Conflict Resolution
An observation on how texting distorts disagreement by stripping away tone, timing, and physical presence, turning conversations into misread signals and delayed reactions. It suggests that conflict requires fuller forms of communication, where meaning can land.
Leet 4 Literacy
A short essay on Leet as an early internet language and its relevance today, exploring how language has shifted from expression to input and why coded speech and selective opacity are emerging as forms of agency in digital systems.
Ritual of False Positivity
A brief sociological reflection on the familiar exchange “How are you?” and the automatic response “good,” examining how the phrase functions less as a genuine report of well-being and more as a small social ritual that maintains stability in everyday interaction.
K.G.M. v. Meta et al
An examination of the recent courtroom scrutiny of Instagram that argues the real issue is not only harmful content but the platform’s underlying design. The essay shifts the focus from blaming the “fish” to inspecting the “aquarium.”
Your Story is Yours
A brief examination of the phrase “own your narrative,” tracing its origins in media strategy and explaining why defining your own story has become essential in the internet age, where digital platforms rapidly circulate gossip and misrepresent people.
Literary Foolery
A short note on why the core premise of American Fiction is one of the strongest concepts in recent cinema. Rather than satirizing the publishing industry, the film stages a narrative experiment that exposes how cultural markets authenticate simplified stereotypes while claiming to reward authenticity.
Anatomy of a Narrator
This essay interprets personal blogs as hybrid forms where lived experience becomes both narrative and method, with the ending reframing the beginning to reveal my narrative web.
The real story begins now, in full vibrant color.
Stranger Than Fiction
A teaser outlining my five-year adventure inspecting Instagram as lived research — learning to manipulate the algorithm, tracking nervous system responses, talking to others, and observing how metrics impact identity and culture.
The Threat of Normal
A hostel receptionist who witnesses the fallout of “normal life” grows suspicious of a man who claims to be happy all the time. This essay explores why adaptation to an overstimulated system can determine compatibility, and how differences in nervous system calibration can turn contentment into a perceived threat.
Art as Engineering
Tega Brain on designing digital and environmental systems that resist optimization as default. From solar-powered servers to mutualistic wetlands and carbon offsets, she explores how latency, inefficiency, and absurdity act as ethical constraints, revealing the hidden values embedded in computational and climate infrastructures.
Transplant, Grow Anew
An essay on how changing countries revealed that environment is not backdrop but biology. The soil we inhabit, whether physical or digital, quietly shapes our nervous system, our pace, and the range of who we can become.
Digital Etiquette
A reflection on why scrolling during conversation is more than distraction. This essay reframes digital feeds as cognitive junk food and argues that real dialogue is a metabolically demanding act of shared presence.
The Science of Meaning
This essay argues that language shapes perception, emotion, and culture, not just communication. A universal language would most likely drain the world of imagination.
Societal Rupture
An analysis of how the attention economy prioritizes emotional reactivity over UX design ethics. As a result, what feels like a sudden global rupture is reframed as a delayed recognition of accumulating digital conditions, and now we must remove the blindfold and think critically about how we’ve been deceived.
A Look Inside
AI practitioner Bill Bain reflects on his early work in language and memory systems and the long arc of artificial intelligence. His insights connect decades-old debates to today’s crisis of trust, isolation, and digital evolution.